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NITI Aayog announced the signing of a Statement of Intent (SoI) with noted media personality and entrepreneur Sushant Singh Rajput, to collaborate and support NITI’s flagship initiative, the Women Entrepreneurship Platform (WEP). The agreement was signed in the presence of Amitabh Kant, CEO, NITI Aayog by Ms Anna Roy, Adviser (Industry), NITI Aayog and Sushant Singh Rajput.

“NITI Aayog has always emphasised the importance of reaching out to the youth and inviting them to engage with the various policies of the government. Sushant Singh Rajput, through his work and as a youth icon, embodies the energetic and spirited masses shaping the country’s growth narrative today. As brand ambassador of WEP, which already includes over a 1,000 women entrepreneurs, this partnership will further drive our mission to establish a vibrant, enabling entrepreneurial ecosystem for the women of the country”, said Amitabh Kant, highlighting the importance of including young role-models in popularizing government initiatives.

Sushant Singh Rajput and Varun Mathur, through their recently launched company Innsaei Ventures, shall be setting aside a corpus of Rs. 20 crore, which shall be invested in start-ups established by women entrepreneurs.

Commenting on his association with NITI Aayog, Sushant Singh Rajput said, “I am honoured to be associated with NITI Aayog and be a part of India’s transformative journey. NITI Aayog is doing incredible work by empowering thousands of women in our country through the Women Entrepreneurship Platform and revolutionizing the cashless economy by introducing a simple digital payments app – BHIM. As a brand ambassador, it gives me an opportunity to drive the Digital India movement and support women entrepreneurs in India.”

Sushant will also be promoting NITI Aayog’s digital payments campaign which looks towards transforming India into a less-cash economy. The actor will endorse the Women Entrepreneurship Platform and encourage use of Bharat Interface for Money (BHIM) application by appearing in various video, print and social media campaigns of NITI Aayog. He would also be supporting NITI Aayog in promoting the Women Transforming India Awards 2018, the theme for which is ‘Women and Entrepreneurship’ and whose nominations are currently on-going.

With a collective vision of empowering people and communities, this partnership will see NITI Aayog and Sushant Singh Rajput work together to emphasize the Government’s commitment towards building an inclusive, digitally-empowered, entrepreneurial India.

NITI Aayog’s Women Entrepreneurship Platform (WEP) was launched on March 8, 2018 on the occasion of the International Women’s Day. The initiative is aimed at building an ecosystem for women across India to realize their entrepreneurial aspirations, scale-up innovative initiatives and chalk-out sustainable, long-term strategies for their businesses. It aims to power a vibrant entrepreneurial ecosystem through an enabling network of industry collaborations, partnerships, mentors and peer-to-peer connect.

Also Read: WHOA! Sushant Singh Rajput channelizes his inner engineer, LAUNCHES tech set-up

Tags : Amitabh Kant, Bharat Interface for Money, Bhim, International Women's Day, News, NITI Aayog, Promote, SoI, Statement of Intent, Sushant Singh Rajput, WEP, Women Entrepreneurship Platform

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In the past too, Masaba Mantena has often hit back when it comes to gender discrimination and trolls alike. The fashion designer too has been a victim of many social media trolls and has handled it with panache. Now, not surprisingly, she has ventured into a new initiative that supports women empowerment.

The initiative will be executed soon on her social media as a part of the Can’t Deal series. It will also see the various causes that modern women today stand up for, besides dealing with women empowerment. It will be in a video format wherein women from various walks of life will share important details of various topics that concerns women.

Sources have been quoted in reports stating that whilst Masaba herself has been a victim of body shaming and other trolls on social media, the fashion designer doesn’t want any other woman to go through the same and has asked these powerful personas to speak up and stand up for such causes.

Masaba not only confirmed her new venture but also spoke about how her latest collection too is inspired by a similar idea. She decided to conceptualize this initiative by looking at the way millennials react to the society and its issues. She aims to use social media to the fullest to expand the reach of her campaign.

If recent reports are to be believed, the celebrity friends of Masaba Gupta have already received a sneak peek into the campaign. Kareena Kapoor Khan, Alia Bhatt, Sophie Choudry among others have already appreciated her work and given a thumbs up for the latest initiative.

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